We think that the advantage of the splitting between media and creation has a common denominator. None of the two fields is ever trivial or irrelevant. Each agency will always fully concentrate on their individual part. A disadvantage to a full-service-agency should however not be concealed.

There is the danger of working next to instead of in cooperation with each other. Therefore we look for close contact to the creative agencies as early as possible in order to harmonise thoughts and work routine. Many examples show that we handle this procedure successfully.